When customers search for storage on our site, we use a few factors to rank and order the facilities we display in the default search results on our site. Customers have the option to change from these "recommended" options to sort order results instead based on price, reviews or distance.
The number of reservations SpareFoot can generate for your facility strongly depends on your rank in our search results. For example, a facility that ranks first will typically get more than four times as many reservations than a facility ranked seventh.
What goes into ranking your listing on the SpareFoot AdNetwork?
Your ranking in SpareFoot’s current search results is powered by a unique algorithm that considers four important factors: Your facility’s move-in rate, reservation rate, availability and location. Additionally, rank can also be influenced by a fifth factor, the bidding feature on SpareFoot’s OneTime pricing model, which we’ll discuss more below.
On the first of each month, we generate a statement report of all SpareFoot reservations that we have sent to each facility. Administrators on each account log in to MySpareFoot.com and reconcile their move-ins by letting us know which customers did and did not move in. This is how we are sure to only charge our clients for reservations that become tenants. It is also how we calculate move-in rate.
In order to keep up with changing consumer demand, we frequently run test variations of our algorithm to help us determine what produces the best results and ultimately sends you more and better-qualified reservations. These tests are run as A/B tests, which are a standard practice for online companies to evaluate changes and improvements to their interface and user experience. If a test algorithm works better (meaning that it results in more customers to reserve units and then move in), it will likely become the new default.