Having a great presence online isn't free, nor is it easy. Though you can't directly pay Google, Bing or other search engines to appear in their top organic search spot, it takes lots of marketing know-how to ensure that your brand or business is deemed relevant and high-quality.
Fortunately, our in-house team of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) experts help optimize SpareFoot's performance in search engines. Additionally, our marketing team creates loads of resources for consumers, which strengthen the legitimacy of our brand and our website. Our resources help educate consumers about moving and storage, which empowers them to make an informed decision and feel confident about booking with you.
Search engines are looking for the best and most relevant content and they reward sites (like ours) that consistently deliver it. If you're curious, feel free to check out our high-quality blogs (The SpareFoot Blog, and the SpareFoot Storage Beat), press releases, and news mentions (in notable publications like The Today Show, The Wall Street Journal, The New York Times, and more).
Don't I want search engine traffic to come to my website?
It's incredibly time consuming and expensive to continue to generate relevant content to guarantee your site a top spot in search results. SpareFoot does that for you, ensuring that lots of search engine traffic makes its way to you via your SpareFoot affiliation.
While this traffic isn't coming straight to you (via your own website), the return on investment is much more positive from SpareFoot. Let's say it costs $3,000 each month to earn yourself the second rank on Google (this is hypothetical pricing, as SEO costs vary by city and by agency). Remember, that expense is spent up front before it earns you a single tenant. If you wind up getting seven or eight customers each month from your website's SEO, you're spending $400 per tenant.
Furthermore, almost 50 percent of the people who reserve a storage unit on SpareFoot reserve a unit in an area where they aren't located. For example, a customer might be located in Dallas, TX, but reserve a unit in Houston, TX. This makes lots of sense, as people are frequently looking for storage in a city where they're moving to.
In the above example, let's say you're spending $3,000 each month to rank for "Houston self-storage." The customer located in Dallas who typed a more generic term ("storage units," "self storage facilities," etc.) wouldn't find you based on your SEO efforts to rank for Houston self-storage, but there's a good chance they'd find you through SpareFoot.