When customers search for storage on our site, we use a few factors to rank and order the facilities we display in the default search results on our site. Customers also have the option to change from these "recommended" options to sort order results instead based on price, reviews or distance.
The number of reservations SpareFoot can generate for your facility strongly depends on your rank in our search results. For example, a facility that ranks first will typically get more than four times as many reservations than a facility ranked seventh.
How can you control your SpareFoot ranking?
Your ranking on SpareFoot is decided by a unique algorithm that considers five important factors: your facility’s move-in rate, reservation rate, availability, location, and bid.
NOTE: These five factors (described below) are listed in no order of weight or importance.
Facility Move-In Rate
Your facility move-in rate is the percentage of SpareFoot customers who reserve a unit at your facility and become a paying tenant. Reconciling your statement each month not only lets SpareFoot know how to charge you, but it is also how we calculate move-in rate. Learn more about optimizing your Move-in Rate here!
Facilities that integrate their management software with SpareFoot set themselves up for success by always having up-to-date inventory and automating the reconciliation process. In fact, integrated facilities tend to have about a 20% higher move-in rate compared to manual facilities. If you would like to learn more about integrating with SpareFoot, just let us know by emailing email@example.com.
This is the percent of storage seekers who click on your SpareFoot AdNetwork listing and reserve a unit. Learn more about how to optimize your Reservation Rate here!
Facilities with more unit size options listed on SpareFoot rank higher. Customers love choices so we want to direct them to facilities with lots of options.
Where are you located? We show storage seekers facilities near them. This is the one ranking factor you can’t take any action on.
The bid amount that you agreed to when you signed up for SpareFoot determines the price you pay for each SpareFoot customer who moves in. SpareFoot also gives you the option to increase your bid in order to rank higher in search results. To adjust your bid, use the bidding tools found in MySpareFoot. Sometimes, just a small bid increase can make a huge difference. Also, a higher bid can help make up for temporarily low reservation and move-in rates which can be important because we find that the top five ranked facilities win about 70% of reservations!
NOTE: When your facility’s distance or quality factors are lower or less relevant than local competition, it will generally be more expensive to bid to a higher rank.
When it comes to ranking well on the SpareFoot network, our algorithm is important, but it’s also important to remember that ultimately, we’re a comparison shopping marketplace. Be sure to Optimize Your Listing and show consumers what makes your facility their best choice!
New client boost
As a new client, we aren’t able to calculate factors such as reservation rate and move-in rate. In order to account for this, we’ve given you a temporary boost to your ranking for the first 60 days that you work with SpareFoot. We’ll let you know when this boost is about to expire so that you can check if there is any change to your ranking. You can then decide if it makes sense to increase your bid as described above in order to increase your ranking.
Please feel free to email us at firstname.lastname@example.org if you have any questions about ranking and bidding.