Your facility photos make a major first impression on potential tenants, and they're a great way to stand out from the competition! We recommend uploading three to five of the most flattering, high-quality photos you can get of the outside and inside of your facility. We’ve found that listings without photos leave many unanswered questions, and customers are less likely to reserve because they are unsure of what to expect.
Choosing a default photo
Profile images are the main "cover" photo customers will see when viewing your facility listing in SpareFoot's search results, so you'll want to choose a photo that best represents your facility and makes the strongest first impression. Based on customer research, we recommend a high-quality photo of the property's storefront. We also recommend sticking to photos of your actual property. Logos, generic stock photos, or employee photos tend to be less appealing to customers. While these types of photos can be very helpful, they may not serve as the best feature photo.
What are customers looking for in facility photos?
Cleanliness - Customers want to see clean units where their belongings will be stored. Cleanliness is one of the top priorities that customers mention when evaluating a storage facility.
Security and safety - Customers want to evaluate the facility's and the surrounding area's safety. Showcase security features such as gates and cameras that will make customers feel comfortable reserving at your facility.
Recognition - Sometimes, customers are hoping to reserve at a facility they have seen before. Include a street-view photo to help them confirm they found the correct facility and to help customers locate your facility on move-in day.
Tips to get the best photos
Think about your facility's selling points, and take photos of the features you like to highlight on tours. What are you and tenants most excited about?
If you have any unique units with multiple doors, shelves, or lighting inside, potential tenants want to see them.
Include a photo of your front desk area, so customers are familiar with the facility before visiting in person.
The best time of day to take photos is dusk or dawn, when natural light is soft and the most flattering.
Details like ambiance and curb-appeal are important - show your facility at its best! Make sure your property is well-kept, your space is free of clutter, and your lawn/landscaping is neat and manicured.
Keep it simple! Too many focal points can overwhelm your customers and cause confusion.
Avoid posting any negative signs that describe warnings or fees.
Better photos = more reservations! So, are you ready to begin wowing your SpareFoot customers? Head to one of the links below to learn how to upload photos to your listing!
Adding, Editing and Deleting Photos - Manual/non-integrated listings