An impression occurs whenever a storage seeker searches in your area and your facility appears as an option in their search results. This is the first step in the conversion funnel. If a customer doesn’t see your facility as an option, they won’t be able to make a reservation and potentially become a paying customer.
Ranking highly in search results is an important factor in receiving impressions and increases the likelihood that a customer will see your facility listing. The chance that a customer will view a listing decreases with each position in search results and even more so if the listing is on the second page. Check out this article for more information on ranking.
Here are some ways you can influence the number of impressions that your facility receives:
Integrate your software with SpareFoot - Integrated facilities not only have the most accurate, up-to-date inventory across the network, but they also tend to have a higher move-in rate than manual listings. On average, integrated facilities see a 20% higher Move-In Rate than non-integrated facilities. Since move-in rate is one of the factors in our ranking algorithm, improving your move-in rate helps push your facility to the top of the list and increases the chance that a customer will see your listing. If you would like to learn more about integrating with SpareFoot, just let us know by emailing support@sparefoot.com.
Advertise all available inventory. Unit availability is one of the factors in our ranking algorithm, so limited inventory can lower your facility’s rank in default search results and make it less likely a customer will see it as an option. Customers can also filter results by size and unit type. Advertising all of your available units, in varying sizes and amenities, will maximize the likelihood that your facility shows up in these results.
Set a 30-day reservation window. Your facility listing won’t appear in search results if the customer enters a move-in date outside your available reservation window. Our recommended reservation window is 30 days in order to capture about 99% of storage seekers.
Aim for at least 3 reviews with an average rating of 3.5 or higher. If a customer is filtering search results by reviews, a higher average rating will make it more likely they will see your listing. SpareFoot has a really great Request Reviews tool if you need to seek out new reviews from previous or current tenants at your facility.
Maintain competitive pricing. Customers can filter search results by price, which is often the biggest deciding factor in their choice of facility. If a customer is specifically looking for the lowest-priced unit, facilities with higher prices than competitors may not appear on the search results page.
Indicate that units are available for vehicle storage. Customers can search specifically for vehicle storage. If units at your facility are available for vehicle storage but aren’t marked as such, your facility won’t show up in those filtered search results.
Now that you know more about impressions, check out the next step in the conversion funnel: Clicks